Overview

Through conscious design, more efficient operations and less wasteful habits, we can keep resources in use for as long as possible, extracting their maximum value.

For decades, businesses and people around the world believed that the earth’s resources would not run out. Many live by the linear economy model whereby materials are harvested, used to manufacture products, and eventually discarded.

However, the global population continues to grow and experts have sounded warnings of resource constraints with consequences for generations to come.

We need to change the way we view waste. Rather than just something useless to be buried or burnt, waste should be seen as a valuable material that can be reintroduced into the production cycle.

In other words, we want to adopt a circular economy approach by keeping our resources in use in an endless loop.